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Thursday, November 20, 2008

Card Wars: The Revenge of the Card Tarts

By John Evans

It was a long time ago on a planet really nearby... Secretly, in the shadows, there has been a battle going on, a battle between the lone wolf 'card tarts' and the armies of the credit card companies. A card tart (also occasionally referred to as a rates tart) in case you didn't know is a person who applies for a credit card and works up a healthy balance. Then realising that the repayments are getting a bit steep makes a credit card balance transfer onto a card offering a 0% transfer free period, now averaging around 10 months. The problem is that after the period ends they want to transfer again and again and again. Ad infinitum! In other words they wielded their 0% cards in front of them, like a light-sabre, keeping the forces of interest oppression at bay.

Back at the dawn of time (at the turn of the century actually) when 0% balance transfer cards were introduced the companies didn't seem to realise that this was going to be the case. The rebels grew and grew. Fighting back, the card companies introduced balance transfer fees in around 2005. At this time it was estimated that credit card companies were losing around 1 billion a year in admin costs and lost revenue, so you can see why they made the move. Currently these fees are now around 3% of the balance that you wish to transfer. Still this didn't deter the card tarts and people still regularly transfer. Now in a startling turn of events card companies are once again banishing fees to the outer regions but why?

A sign that credit cards were beginning to wise up came along in 2004 when a major credit card company introduced credit card balance transfer fees. Nowadays these fees are around 3% of the balance you want to transfer; transfer 1000 and you will be charge 30. The fee was introduced because it was estimated that switching cards was costing credit card companies up to 1 billion a year in administration costs and other financial losses. With that kind of money disappearing into the ether credit card companies simply couldn't afford not to do something. Unfortunately (or fortunately depending on which side of the fence you're on) this didn't seem to stop anyone.

Now credit card companies are on the look out for card tarts in a similar way to police scouring the streets for people selling dodgy goods. They expose tarts by examining credit histories. Your credit history is what determines whether you are accepted for credit or not. It is held by a credit reference agency, which then discloses the details to the banks. The credit reference agencies simply compile data on credit use. On your credit file will be all of the cards to which you have applied, have been accepted for and the credit limits given. It also has details of repayments you have made - or failed to make.

And the battle rages on. The introduction of credit card balance transfers was fantastic for consumers. The introduction of fees wasn't so great but you can certainly see why the move was made. Now with the return of the no fee cards, but with the clamp down on who is accepted for the cards, the battle has entered a new phase. It is perhaps time for the rebel forces of the card tarts to evolve too so that the credit card companies don't launch the big ships and pull out completely. Stop being phantom menaces and become the new hope for the future.

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