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Tuesday, December 30, 2008

The Rumors about the American Express Black Card

By Gray Rollins

If you are using a credit card for your purchases, you are probably aware of its privileges. When it comes to privileges, American Express was rumored to have issued a Centurion Card or the black card that features extra ordinary exclusive benefits to high ranking and dignitary celebrities and private individuals. It has been rumored that the cardholder is entitled to many benefits and privileges.

The Centurion Card is offered through an invitation sent from the American Express to cardholders who met certain criteria according to the strictest standards. The introductory credit card charge before was $1000, now the cardholders are required to pay $2500 annual charges and $5000 initial fee. This card is really meant for individuals who are financially capable of paying the charges and fees.

There was an urban legend about the black credit card that circulated and spread as rumors in the business industries in the year 1980s. The rumor said that high ranking individuals like celebrities and notable persons who are cardholders of American Express cards were given a black card that give them the opportunity to transact in any high class establishments even after business hours. The truth is the card only contains the information and numbers for assistance and services.

The rumor about the black credit card was about the widest range of benefits and privileges it extends to the cardholder. It emphasizes the freedom to buy anything as much as the cardholder wants it. Although the rumor was widespread in the industry, no one really ever had it or get to use it.

This rumor was eventually capitalized by the American Express. A Centurion card was created in the fall of 1999. It is offered through an invitation from the American Express. This card is only offered to those who have the Platinum card, and that the card is not made of plastic but of metal. Because of its elegance and value, most people use it as status symbol. Platinum credit cards are considered to be the best of all credit cards in the business.

The Centurion card is an invitation only card in many countries where the exclusive credit card was the Platinum card. If the Centurion card is not available in one of these countries, the Platinum card is still the card that is considered the exclusive "by invitation only" card.

American Express black Centurion card started in 1999 with an introduction of $1000 as an annual fee and a one-time initiation fee of $5000. Now the annual fee was raised to $2500, the highest annual fee for credit cards as of today. Among the first persons who availed it was the comedian and American Express spokesperson, Jerry Seinfeld.

Centurion Card became famous around the business industry because of the urban legends in circulation. The rumors about the black credit card continue to circulate to all people concerned. Although the rumor was not true, new rumors and tales would still come up. This will make the Centurion Card more controversial and the promotion would generate more applicants as well.

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