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Saturday, January 3, 2009

The Price of Free Reverse Mortgage Info

By Revmorti Vanrock

If you are reading this now, you probably have already heard about how reverse mortgages can help people ages sixty-two and up take care of needed expenses.

What you may have heard is that equity in the home can become spendable money, but the how of it isn't quite clear. So you Google reverse mortgages to see what comes up.

You are pleased to see so many informational websites offering free guides and informational booklets on the reverse mortgage. Its like a bonanza for people just like you who just want some basic information.

You notice you can fill out a form and a report will be sent to your home. Great! Thats what you want, so you fill out the form and wait.

What you may not know is these websites are not non-profits. These are lead generating websites designed to capture your information and hopefully make a profit.

The website owners make money in one of two ways. One, they could be lenders themselves and are looking for more customers. With your information they can contact you and attempt to get your business.

The second way is by selling leads. This is a major occurrence in the reverse mortgage trade. Some websites which appear to be the most educational websites are also major money makers.

These folks get your information and immediately sell it to a reverse mortgage company for them to contact you.

You fill out the form, wait for the info, and little do you know, youll be receiving a phone call from a local reverse mortgage lender. He or she will remind you that you filled out the form and of their affiliation with that website.

Prepare for more than one phone call if you have entered an information request on several websites. You will be contacted from several companies.

And by the way, it is a very competitive business so you can expect multiple calls from each of these folks attempting to garner your business.

Getting free information online regarding the reverse mortgage doesnt mean you don't pay! You pay in the form of your time as the calls come in.

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